9 MARINE LAYER
This small, home-grown San Francisco label makes the most absurdly soft shirts. The secret is their custom fabric blend of Pima cotton and MicroModal which comes from 100 percent recycled beechwood, and is much softer like their Slub Buttondown Shirt. You can ask them to send you a sample swatch to feel the difference, and the company gives some helpful suggestions of uses afterwards such as sunglass cloth or a picnic blanket for your doll.
Every step of their production process is done in California which minimizes the carbon footprint, and the close-knit team even uses their employees as models on their website. In addition to their retail stores in California, Portland and Chicago, you can also order online at