Business Traveler (USA) - - LIFESTYLES -

This small, home-grown San Francisco la­bel makes the most ab­surdly soft shirts. The se­cret is their cus­tom fab­ric blend of Pima cot­ton and Mi­croMo­dal which comes from 100 per­cent re­cy­cled beech­wood, and is much softer like their Slub But­ton­down Shirt. You can ask them to send you a sam­ple swatch to feel the dif­fer­ence, and the company gives some help­ful sug­ges­tions of uses af­ter­wards such as sun­glass cloth or a pic­nic blan­ket for your doll.

Ev­ery step of their pro­duc­tion process is done in Cal­i­for­nia which min­i­mizes the car­bon foot­print, and the close-knit team even uses their em­ploy­ees as mod­els on their web­site. In ad­di­tion to their re­tail stores in Cal­i­for­nia, Port­land and Chicago, you can also or­der on­line at

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