British Airways Introduces “Sound Bite” Menu
Results from a study conducted by Oxford University suggest that the right music is able to influence our taste buds. The “Sonic Seasoning”research team has learned that specific music can make food taste up to ten percent more sweet or salty. In theory, this makes it a perfect addition to the dining experience aloft, as our sense of taste is affected at high altitudes.
Thus British Airways has introduced a new dining concept known as the“Sound Bite”menu. The carrier seeks to enhance its dining experience by matching music to the food that you’re eating. A special menu has been created by the carrier’s chef Mark Tazzioli that will complement the 13-track Sound Bite playlist, which will be available on the“Rock and Pop”audio channel on longhaul flights.
Customers can look forward to pairing Paolo Nutini with their smoked salmon, and Placido Domingo’s smooth rendition of Nessun Dorma to bring out the bittersweet notes of their coffee.
For more information, visit britishairways.com