Bri­tish Air­ways In­tro­duces “Sound Bite” Menu

Business Traveler (USA) - - UPFRONT -

Re­sults from a study con­ducted by Ox­ford Univer­sity sug­gest that the right mu­sic is able to in­flu­ence our taste buds. The “Sonic Sea­son­ing”re­search team has learned that spe­cific mu­sic can make food taste up to ten per­cent more sweet or salty. In the­ory, this makes it a per­fect ad­di­tion to the din­ing ex­pe­ri­ence aloft, as our sense of taste is af­fected at high al­ti­tudes.

Thus Bri­tish Air­ways has in­tro­duced a new din­ing con­cept known as the“Sound Bite”menu. The car­rier seeks to en­hance its din­ing ex­pe­ri­ence by match­ing mu­sic to the food that you’re eat­ing. A spe­cial menu has been cre­ated by the car­rier’s chef Mark Tazz­i­oli that will com­ple­ment the 13-track Sound Bite playlist, which will be avail­able on the“Rock and Pop”audio chan­nel on long­haul flights.

Cus­tomers can look for­ward to pair­ing Paolo Nu­tini with their smoked sal­mon, and Placido Domingo’s smooth ren­di­tion of Nes­sun Dorma to bring out the bit­ter­sweet notes of their cof­fee.

For more in­for­ma­tion, visit britishair­ways.com

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