Pear­son Ed­u­ca­tion, Inc.

Business Traveler (USA) - - HEALTH & WELLNESS -

for im­proved cog­ni­tive per­for­mance.”And goes on to state that“the ev­i­dence-based cog­ni­tive train­ing field is based on the prin­ci­ples of neu­ro­plas­tic­ity.”

Ak­ili In­ter­ac­tive Labs in part­ner­ship with Pfizer Phar­ma­ceu­ti­cals, Shire Phar­ma­ceu­ti­cals and the Na­tional In­sti­tute of Men­tal Health boldly states on its web­site that they’re“build­ing clin­i­cally-val­i­dated cog­ni­tive ther­a­peu­tics, as­sess­ments, and di­ag­nos­tics that look and feel like high-qual­ity video games.”

Feel­ing be­fud­dled as to which brain game provider to choose?You’re not alone in your think­ing. There are startling sim­i­lar­i­ties be­tween what each of the providers of­fers; most of them of­fer per­son­al­ized train­ing regimes, most of­fer dash­boards to help keep track of your progress. Money-wise, most of­fer monthly, yearly and life-long con­tracts. For the con­fused con­sumer, it’s some­times dif­fi­cult to dif­fer­en­ti­ate be­tween what ex­actly th­ese com­pa­nies are of­fer­ing.

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