Business Traveler (USA) - - TRIED AND TESTED -

As Hy­att’s bou­tique brand, this pur­pose­built prop­erty seam­lessly blends tra­di­tion and moder­nity and is a flag­ship within its Park Hy­att cat­e­gory; its lo­ca­tion in the heart of Seoul’s most de­sir­able zip codes re­flects the brand’s ag­gres­sive ex­pan­sion strat­egy for north Asia.

De­signed by cult Ja­panese firm Su­per­potato, the glass-fronted Park Hy­att – un­of­fi­cially des­ig­nated as“six-star”– em­bod­ies Gang­nam’s highly aspi­ra­tional life­style. The un­usu­ally lo­cated top-floor lobby – a speedy el­e­va­tor whisks guests up from ground level to the 24th floor for check in – flows into The Lounge restau­rant and 6,100-square­foot Park Club Spa and fit­ness cen­ter and pool, all of which over­look the Tron-like cityscape de­lin­eat­ing the dark Han River be­low.

The Park Hy­att Seoul ho­tel is sit­u­ated di­rectly op­po­site the COEX Con­ven­tion and Ex­hi­bi­tion Cen­ter and Hyundai Depart­ment Store in the area’s fi­nan­cial dis­trict. If Gang­nam is Seoul’s Bev­erly Hills, nearby Apgu­jeong Street is Korea’s

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