Ho­tel Loy­alty Im­por­tant to Cor­po­rate Travel Pro­grams

Business Traveler (USA) - - LOYALTY -

Ac­cord­ing to a re­cent sur­vey, 66 per­cent of cor­po­rate travel man­agers agree ho­tel loy­alty pro­grams play at least a “slightly im­por­tant” role in their ne­go­ti­a­tions with ho­tels and one in five ad­mit they play a “very im­por­tant ”or “ex­tremely im­por­tant” role. The re­search from the GBTA Foun­da­tion and spon­sored by Hil­ton World­wide sur­veyed more than 200 US cor­po­rate travel man­agers.

The study found that travel man­agers see the pri­mary role of loy­alty pro­grams as en­cour­ag­ing cor­po­rate travel pol­icy com­pli­ance and driv­ing greater vol­ume to pre­ferred ho­tels. Travel man­agers re­spond­ing to the sur­vey agreed al­most uni­ver­sally that trav­el­ers can keep the points or re­wards earned through busi­ness travel for their own per­sonal use, and one-third say they ac­tively in­form trav­el­ers about ho­tel loy­alty pro­grams.

The re­search also found that 77 per­cent of travel man­agers are “some­what in­ter­ested” or “very in­ter­ested” in a cor­po­rate loy­alty pro­gram that re­wards com­pa­nies through var­i­ous dis­counts and perks and 72 per­cent are also “some what in­ter­ested” or “very in­ter­ested” in al­low­ing trav­el­ers who be­long to in­di­vid­ual loy­alty pro­grams to ac­crue points more quickly if they book through a chan­nel agreed upon by both the travel man­ager and the ho­tel. BT

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