Hotel Loyalty Important to Corporate Travel Programs
According to a recent survey, 66 percent of corporate travel managers agree hotel loyalty programs play at least a “slightly important” role in their negotiations with hotels and one in five admit they play a “very important ”or “extremely important” role. The research from the GBTA Foundation and sponsored by Hilton Worldwide surveyed more than 200 US corporate travel managers.
The study found that travel managers see the primary role of loyalty programs as encouraging corporate travel policy compliance and driving greater volume to preferred hotels. Travel managers responding to the survey agreed almost universally that travelers can keep the points or rewards earned through business travel for their own personal use, and one-third say they actively inform travelers about hotel loyalty programs.
The research also found that 77 percent of travel managers are “somewhat interested” or “very interested” in a corporate loyalty program that rewards companies through various discounts and perks and 72 percent are also “some what interested” or “very interested” in allowing travelers who belong to individual loyalty programs to accrue points more quickly if they book through a channel agreed upon by both the travel manager and the hotel. BT