Mar­riott In­ter­na­tional Buys Star­wood

Business Traveler (USA) - - UPFRONT -

Mar­riott In­ter­na­tional and Star­wood Ho­tels and Re­sorts have an­nounced the two com­pa­nies are merg­ing. The com­bi­na­tion will form the largest ho­tel com­pany in the world, op­er­at­ing or fran­chis­ing more than 5,500 ho­tels with 1.1 mil­lion rooms glob­ally.

The $12.2 bil­lion deal will see Star­wood’s port­fo­lio of brands join Mar­riott’s own brand port­fo­lio. While it is likely that all the ho­tel brands will be re­tained, at some point in the fu­ture Star­wood Pre­ferred Guest loy­alty pro­gram, which has 21 mil­lion mem­bers, will likely merge into Mar­riott Re­wards, with its 54 mil­lion mem­bers.

The an­nounce­ment cul­mi­nates weeks of spec­u­la­tion that Star­wood has been seek­ing a buyer.

Visit mar­riott.com for more in­for­ma­tion.

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