$1,500, tagheuer.com

Business Traveler (USA) - - TECHNOLOGY OF THINGS -

Well, it was bound to hap­pen: A smart­watch that’s ac­tu­ally a Swiss watch. Lux­ury watchmaker TAG Heuer has in­tro­duced its Con­nected Watch, an An­droid Wear smart­watch made in part­ner­ship with Google and In­tel. The watch is mod­eled af­ter TAG’s clas­sic Car­rera time­piece.

But while the case and buckle are man­u­fac­tured in Switzer­land, it’s not really a Swiss watch – at least, not tech­ni­cally – since the elec­tronic in­nards are made by In­tel. The case is ti­ta­nium, so de­spite the size (46.2mm) it’s sur­pris­ingly light­weight. The vul­can­ized rub­ber strap comes in a choice of seven colors, and on the wrist it looks and wears a lot like one e of TAG’s me­chan­i­cal watches – al­though con­sid­er­ably big­ger. ig­ger.

The watch runs the An­droid Wear OS. There’s s 4GB of on­board stor­age, but it lacks GPS or a heart rate sen­sor. The bat­tery lasts up to 30 hours with nor­mal rmal use and comes with a USB charg­ing cra­dle.

The TAG Heuer Con­nected Watch clocks in at $1,500. For the pre­mium price, TAG of­fers ex­clu­sive fea­tures in­clud­ing cool watch faces and apps that of­fer things like restau­rant rec­om­men­da­tions and let you track your golf game. The ex­tra ef­fort shows that TAG un­der­stands that a smart­watch has to be more than a pretty face. The big ques­tion is, is it worth it?

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