Well, it was bound to happen: A smartwatch that’s actually a Swiss watch. Luxury watchmaker TAG Heuer has introduced its Connected Watch, an Android Wear smartwatch made in partnership with Google and Intel. The watch is modeled after TAG’s classic Carrera timepiece.
But while the case and buckle are manufactured in Switzerland, it’s not really a Swiss watch – at least, not technically – since the electronic innards are made by Intel. The case is titanium, so despite the size (46.2mm) it’s surprisingly lightweight. The vulcanized rubber strap comes in a choice of seven colors, and on the wrist it looks and wears a lot like one e of TAG’s mechanical watches – although considerably bigger. igger.
The watch runs the Android Wear OS. There’s s 4GB of onboard storage, but it lacks GPS or a heart rate sensor. The battery lasts up to 30 hours with normal rmal use and comes with a USB charging cradle.
The TAG Heuer Connected Watch clocks in at $1,500. For the premium price, TAG offers exclusive features including cool watch faces and apps that offer things like restaurant recommendations and let you track your golf game. The extra effort shows that TAG understands that a smartwatch has to be more than a pretty face. The big question is, is it worth it?