Busi­ness Trav­el­ers Book­ing Be­hav­iors Sur­vey

Business Traveler (USA) - - LIFESTYLE NEWS -

In new re­search into the book­ing habits of busi­ness trav­el­ers, over half (54 per­cent) used a direct chan­nel to book their ho­tel stays, 41 per­cent used a third­party web­site and five per­cent used an event reg­is­tra­tion site. The study, en­ti­tled Book­ing Be­hav­iors: Help­ing Busi­ness Trav­el­ers Book Smarter, was con­ducted by the Global Busi­ness Travel As­so­ci­a­tion in part­ner­ship with Carl­son Wagonlit Travel.

In­ter­est­ingly, de­spite their rep­u­ta­tion as a tech-savvy gen­er­a­tion, Mil­len­ni­als book their own trip less of­ten than older trav­el­ers. When they did book their own trip, Mil­len­ni­als also com­mu­ni­cated more of­ten with oth­ers, such as a ho­tel rep­re­sen­ta­tive or travel coun­selor, prior to book­ing.

And al­though smart phones are prac­ti­cally univer­sal among busi­ness trav­el­ers, adop­tion of travel apps is not. Less than half of the busi­ness trav­el­ers sur­veyed have down­loaded air­line, ho­tel, travel reser­va­tion or gen­eral travel apps. On the other hand, more than half of busi­ness trav­el­ers (56 per­cent) rank “find­ing the right price” among their top three book­ing pri­or­i­ties.

The study sur­veyed more than 500 North Amer­i­can busi­ness trav­el­ers and looked at how trav­el­ers make book­ings for busi­ness trips with a fo­cus on ho­tel book­ings.

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