Business Travelers Booking Behaviors Survey
In new research into the booking habits of business travelers, over half (54 percent) used a direct channel to book their hotel stays, 41 percent used a thirdparty website and five percent used an event registration site. The study, entitled Booking Behaviors: Helping Business Travelers Book Smarter, was conducted by the Global Business Travel Association in partnership with Carlson Wagonlit Travel.
Interestingly, despite their reputation as a tech-savvy generation, Millennials book their own trip less often than older travelers. When they did book their own trip, Millennials also communicated more often with others, such as a hotel representative or travel counselor, prior to booking.
And although smart phones are practically universal among business travelers, adoption of travel apps is not. Less than half of the business travelers surveyed have downloaded airline, hotel, travel reservation or general travel apps. On the other hand, more than half of business travelers (56 percent) rank “finding the right price” among their top three booking priorities.
The study surveyed more than 500 North American business travelers and looked at how travelers make bookings for business trips with a focus on hotel bookings.