LAN and TAM Re­vamp Loy­alty Pro­grams

Business Traveler (USA) - - LOYALTY -

LAN, TAM and their af­fil­i­ate air­lines have an­nounced changes to their fre­quent flyer pro­grams. The LANPASS pro­gram has been re­named LATAM Pass while TAM’s Fidel­i­dade pro­gram is now called LATAM Fidel­i­dade,

In ad­di­tion ex­ist­ing cat­e­gories in both pro­grams will get the same names. The LAN pro­gram will re­place Premium, Premium Sil­ver, Co­modoro and Black with Gold, Plat­inum Black and Black Sig­na­ture re­spec­tively. Sim­i­larly, TAM cat­e­gories of Blue, Red, Red Plus and Black will also be re­named Gold, Plat­inum Black and Black Sig­na­ture. The new cat­e­gories are valid start­ing April 1, 2016.

Ben­e­fits in each cat­e­gory will be the same as cur­rently avail­able to pas­sen­gers fly­ing air­lines of the LATAM group, and by other mem­bers of the oneworld al­liance. LATAM Pass mem­bers will con­tinue to ac­cu­mu­late loy­alty re­wards tal­lied by miles and LATAM. Fidel­i­dade mem­bers will con­tinue to ac­cu­mu­late through points.

LATAM Pass mem­bers can re­quest a courtesy up­grade be­tween 48 and 12 hours be­fore their flight, while LATAM Fidel­i­dade mem­bers can re­quest a courtesy up­grade up to 72 be­fore their flight. This ben­e­fit will be rolled out dur­ing the year and will be avail­able on all LAN and TAM flights by the end of 2016.

In­for­ma­tion about changes, new ben­e­fits, and rules for earn­ing and re­deem­ing points can be found in the Fre­quent Flyer Pro­gram sec­tion on lan.com and tamair­lines.com. BT

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