Loy­alty Drives Trip De­ci­sions

Business Traveler (USA) - - LOYALTY -

When it comes to va­ca­tion time, loy­alty pro­grams drive trip de­ci­sions, ac­cord­ing to a re­cent sur­vey. Al­most two-thirds (61 per­cent) of trav­el­ers polled say that loy­alty pro­grams and points im­pact where they choose to stay on va­ca­tion. And 57 per­cent say they save up all their ho­tel loy­alty points to use to­ward a sum­mer va­ca­tion.

The bad news is, while al­most half of Amer­i­can trav­el­ers (44 per­cent) have ac­cu­mu­lated a lot of ho­tel loy­alty points, they have no time off in which to use them. The on­line sur­vey of 1,000 leisure trav­el­ers, which was con­ducted through Light­speed GMI for Choice Ho­tels, found that nearly two thirds (62 per­cent) of busi­ness trav­el­ers add leisure time onto their busi­ness trips. And 69 per­cent of those who ex­tend their busi­ness trips say they do it to have free time away from their fam­ily.

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