Loyalty Drives Trip Decisions
When it comes to vacation time, loyalty programs drive trip decisions, according to a recent survey. Almost two-thirds (61 percent) of travelers polled say that loyalty programs and points impact where they choose to stay on vacation. And 57 percent say they save up all their hotel loyalty points to use toward a summer vacation.
The bad news is, while almost half of American travelers (44 percent) have accumulated a lot of hotel loyalty points, they have no time off in which to use them. The online survey of 1,000 leisure travelers, which was conducted through Lightspeed GMI for Choice Hotels, found that nearly two thirds (62 percent) of business travelers add leisure time onto their business trips. And 69 percent of those who extend their business trips say they do it to have free time away from their family.