Business Traveler (USA) - - TRIED & TESTED -

the usual com­fort items courtesy of the air­line’s new part­ner­ship with Cow­shed with its sig­na­ture botan­i­cal fra­grances that are al­lur­ing yet not overly per­fumed. There was free WiFi on board but ser­vice was frus­trat­ingly spotty and the seat af­forded both USB and plug power-ports but the lat­ter in­ter­fered with the sound sys­tem.

From the pre-flight Mi­mosa through the en­tire meal ser­vice, ev­ery­thing was tasty. The menu com­bined West­ern tastes with East­ern dishes in­clud­ing Shang­hai beef, chicken, stir-fried prawns in five-spice sauce and stir-fried noo­dles. Chi­nese noo­dle soup was served as a mid­flight treat, and for late-night munchies, fruit and light snacks were on hand. Sin­fully topped ice cream and a cheese plat­ter com­pleted the deca­dent meal ser­vice. Just be­fore land­ing, we were served a break­fast with both West­ern and Chi­nese choices, such as con­gee, a rice por­ridge.

Un­der its new lead­er­ship United is do­ing a top-to-bot­tom re­view of ev­ery facet of its busi­ness, in­clud­ing its ef­forts to win back pre­mium pas­sen­gers. Clearly it’s time to take a sec­ond look at United’s pre­mium ser­vices and its tran­sPa­cific of­fer­ings.

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