Need Ad­vice on an Concierges

Business Traveler (USA) - - LIFESTYLE NEWS -

Westin Ho­tels & Re­sorts has an­nounced the ex­pan­sion of its concierge pro­gram in North Amer­ica. Many Westin concierges will ex­pand their tra­di­tion roles to pro­vide ex­pert in­sights into surf­ing, ski­ing, hik­ing and cy­cling, among other phys­i­cal ac­tiv­i­ties.

“We know that to­day’s trav­el­ers are more ac­tive and more so­cially-con­nected than ever be­fore but with much less free time, so the way they en­gage with ho­tel concierges has evolved,”ex­plains Bob Ja­cobs, vice pres­i­dent, brand man­age­ment, Westin Ho­tels & Re­sorts.“Ex­pand­ing our concierges’ex­per­tise to of­fer di­verse ac­tive ex­pe­ri­ences feels like a nat­u­ral ex­ten­sion to con­tinue to take the stress out of stay­ing ac­tive on the road.”

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