Three Lit­tle Words

Business Traveler (USA) - - TECHNOLOGY OF THINGS -

As fre­quent fly­ers, we’re pretty adapt­able, be­ing armed with the nec­es­sary ex­pe­ri­ence, tech­nol­ogy and on-the-ground as­sis­tance to nav­i­gate the world’s most daunt­ing cities. How­ever, as we all know, even if we have a driver or are in a fa­mil­iar des­ti­na­tion, the process of nav­i­ga­tion isn’t al­ways as sim­ple as it should be.

I re­cently tried to or­der an Uber in Mi­ami, but its seem­ingly log­i­cal grid sys­tem wouldn’t al­low me to get to Lit­tle Ha­vana be­cause I couldn’t type in the in­ter­sec­tion I wanted. On top of this, my driver spoke no English and didn’t know the area. With roads miles long, you need an ex­act ad­dress (for ex­am­ple, 3501 SW 8th) to get any­where. Af­ter driv­ing fruit­lessly for 20 min­utes, I fi­nally made him stop the car. Some­times travel can make us feel stupid.

One UK start-up, how­ever, is on its way to chang­ing the world. Launched in 2013, What3Words has de­signed an al­go­rithm that has di­vided the planet into

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