Three Little Words
As frequent flyers, we’re pretty adaptable, being armed with the necessary experience, technology and on-the-ground assistance to navigate the world’s most daunting cities. However, as we all know, even if we have a driver or are in a familiar destination, the process of navigation isn’t always as simple as it should be.
I recently tried to order an Uber in Miami, but its seemingly logical grid system wouldn’t allow me to get to Little Havana because I couldn’t type in the intersection I wanted. On top of this, my driver spoke no English and didn’t know the area. With roads miles long, you need an exact address (for example, 3501 SW 8th) to get anywhere. After driving fruitlessly for 20 minutes, I finally made him stop the car. Sometimes travel can make us feel stupid.
One UK start-up, however, is on its way to changing the world. Launched in 2013, What3Words has designed an algorithm that has divided the planet into