San Diego Senses Taxi De­mand

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To ad­dress cus­tomer con­cerns about taxi wait times, San Diego In­ter­na­tional Air­port be­gan to ex­plore ways to gather real-time data to help im­prove taxi and shut­tle van cus­tomer wait­ing times. The air­port needed a sys­tem that would au­to­mat­i­cally and ac­cu­rately col­lect both real-time and his­tor­i­cal wait time data, and chose the BlipTrack so­lu­tion, from Den­mark­based BLIP Sys­tems.

The BlipTrack so­lu­tion pas­sively mea­sures and pre­dicts move­ments of peo­ple and ve­hi­cles. Un­like iBea­cons, which re­quire trav­el­ers to down­load an app, the BlipTrack sen­sors au­to­mat­i­cally de­tect ac­tive mo­bile de­vices with en­abled Blue­tooth or WiFi, yield­ing a size­able pen­e­tra­tion rate of 40 per­cent.

In the case of San Diego In­ter­na­tional Air­port, the so­lu­tion is able to mon­i­tor taxi queues and pro­vide both his­tor­i­cal and re­al­time in­for­ma­tion. With this data, the air­port has been able to man­age and im­prove tac­ti­cal man­age­ment, plan more ef­fec­tively prior to the day, and al­lo­cate re­sources more ef­fec­tively on-the-day.

JFK Air­port and Brus­sels Air­port have also adopted the so­lu­tion to im­prove their taxi rank per­for­mance. Find out more at blip­sys­tems.com.

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