Mar­riott’s M Beta In­no­va­tion Lab Goes Live

Business Traveler (USA) - - LIFESTYLE NEWS -

Mar­riott Ho­tels has of­fi­cially opened a unique prop­erty in Up­town Char­lotte, NC, mark­ing the de­but of M Beta at Char­lotte Mar­riott City Cen­ter. The ur­ban ho­tel is an in­no­va­tion lab field­ing many of Mar­riott Ho­tels’de­sign and tech­nol­ogy de­vel­op­ments in“live beta.”

Guests are in­vited to pro­vide feed­back – from tra­di­tional sur­veys to phys­i­cal Beta But­tons through­out the ho­tel which can be used to reg­is­ter ap­proval of the cor­re­spond­ing in­no­va­tion. Among the con­cepts be­ing launched are: avail­able on screens in the fit­ness stu­dio or in-room. unique re­tail and lim­ited-edi­tion food se­lec­tions from Char­lotte small busi­nesses. Beta But­ton en­gage­ment and feed­back are ag­gre­gated and pre­sented in real-time on dig­i­tal screens through­out the ho­tel, as well as on Trav­elBril­

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