Marriott’s M Beta Innovation Lab Goes Live
Marriott Hotels has officially opened a unique property in Uptown Charlotte, NC, marking the debut of M Beta at Charlotte Marriott City Center. The urban hotel is an innovation lab fielding many of Marriott Hotels’design and technology developments in“live beta.”
Guests are invited to provide feedback – from traditional surveys to physical Beta Buttons throughout the hotel which can be used to register approval of the corresponding innovation. Among the concepts being launched are: available on screens in the fitness studio or in-room. unique retail and limited-edition food selections from Charlotte small businesses. Beta Button engagement and feedback are aggregated and presented in real-time on digital screens throughout the hotel, as well as on TravelBrilliantly.com.