Shangri-La and Taj Hotels Extend Warmer Welcomes
Shangri-La Hotels and Resorts and Mumbai-based luxury hotel group Taj Hotels Resorts and Palaces have entered into an agreement to integrate Shangri-La’s Golden Circle loyalty program with Taj’s Inner Circle program. Launching in March as the Warmer Welcomes program, the alliance will include automatic tier-matching status for all current and future members:
Under the agreement ShangriLa Golden Circle Gold tier will match Taj Inner Circle Copper or Silver tiers, Golden Circle Jade matches Inner Circle Gold and Shangri-La’s Diamond is the equivalent of Taj Hotels’ Platinum.
Members will be able to earn reward points on stays at any of the two groups’combined portfolio. To redeem stays, Golden Circle members can convert 100 points to 67 TIC points, while 100 TIC points convert to 38 GC award points.
Learn more about Warmer Welcomes at shangri-la.com and tajhotels.com.