Hilton and Hilton Honors Roll Out New Branding
Hilton has introduced a new corporate identity and logo both for Hilton and its loyalty program, Hilton Honors. The program’s name and logo will no longer be branded HHonors (with two H’s); instead the program will simply be Hilton Honors. The rebranding also extended to a new corporate identity and logo. The company will drop “Worldwide”from its name and be known simply as“Hilton.”
Among the changes to the program, all 60 million Hilton Honors members will be able to use the new Hilton Honors Points & Money slider on the website to determine a flexible combination of points and money for an award night or a stay. Beginning in April, Hilton Honors members will be able to combine - or“pool”- their points with up to 10 friends or family members for free. And starting this summer, members will be able to use points to purchase products on Amazon.com.
Find out all the details at hilton.com.