Hil­ton and Hil­ton Honors Roll Out New Brand­ing

Business Traveler (USA) - - LOYALTY -

Hil­ton has in­tro­duced a new cor­po­rate iden­tity and logo both for Hil­ton and its loy­alty pro­gram, Hil­ton Honors. The pro­gram’s name and logo will no longer be branded HHonors (with two H’s); in­stead the pro­gram will sim­ply be Hil­ton Honors. The re­brand­ing also ex­tended to a new cor­po­rate iden­tity and logo. The com­pany will drop “World­wide”from its name and be known sim­ply as“Hil­ton.”

Among the changes to the pro­gram, all 60 mil­lion Hil­ton Honors mem­bers will be able to use the new Hil­ton Honors Points & Money slider on the web­site to de­ter­mine a flex­i­ble com­bi­na­tion of points and money for an award night or a stay. Be­gin­ning in April, Hil­ton Honors mem­bers will be able to com­bine - or“pool”- their points with up to 10 friends or fam­ily mem­bers for free. And start­ing this sum­mer, mem­bers will be able to use points to pur­chase prod­ucts on Ama­zon.com.

Find out all the de­tails at hil­ton.com.

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