Priceline Group Renamed Booking Holdings

Priceline Group has changed its name to Booking Holdings, effective immediately. According to CEO Glenn Fogel, Booking.com is now the company’s largest brand producing a“significant majority”of Booking Holdings’ gross bookings and operating profit.

Booking Holdings consists of six primary brands: Booking.com, Priceline.com, Kayak, Agoda.com, Rentalcars.com and Open Table. The parent organization will continue to operate out of its Norwalk, CT, headquarters.

Visit bookingholdings.com for details.