HIL­TON IMPLEMENTS LOYALTY CHANGES

Business Traveler (USA) - - LOYALTY -

Hil­ton’s has re­vamped its Honors loyalty pro­gram, with the most im­por­tant changes in points earn­ing; mem­bers will earn points only – no more points-and-miles or points-and-points. Also, earn­ing rates, in­clud­ing elite bonuses, will change: blue (non-elite) mem­bers will earn 10 points per $1 spent (vs. 15 cur­rently); sil­ver mem­bers will earn 12 points per $1 (vs. 16.5); gold mem­bers will earn 18 points per $1 (vs. 17.5), and di­a­mond mem­bers will earn 20 points per $1 (the same as now).

The com­pany is also adding perks for elite mem­bers, in­clud­ing rollover for elite­qual­i­fy­ing nights, al­low­ing Gold and Di­a­mond elites to gift elite sta­tus to other mem­bers, and mile­stone bonuses for elite mem­bers (10,000 points for ev­ery 10 nights be­gin­ning af­ter 40 nights).

To learn more visit hilton­honors.com.

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