VIRGIN GROUP has announced plans to develop a new Virgin-wide loyalty program, which will use the same currency as Virgin Atlantic’s Flying Club. The program, which is expected to launch in 2019 as the Virgin Group Loyalty Company, will offer “unique and differentiated reward opportunities, to reward customer loyalty across Virgin branded companies,” according to a statement from the group.
It will also offer members the chance to earn and spend “miles” (the currency of the Flying Club) across “a range of products and services.” Flying Club will continue to be the program for Virgin Atlantic customers, with the ability to earn and spend miles across Virgin Atlantic, Delta and a range of airline and other partners. Now however members will also be able to enjoy “an expanded range of valuable ways to earn and spend miles.”
Visit virginatlantic.com to get more information.