Underwear, personal lubricant?
I tried not to take it personally when the padded panties arrived in my mailbox at work. This could happen to other reporters … right?
The accompanying bumf says DRC Underwear (named for the initials of the three women behind the made-in-Quebec product) can absorb urine from incontinence in a regular-looking pair of panties. They’re designed to help women who are having a leaky time due to pregnancy, childbirth, weight gain, hormonal changes or even playing sports.
The young designers, Raquel Tulk and Chanelle O’Shea, have won awards for their ideas, and were featured entrepreneurs on the French version of the TV show Dragons’ Den, where they found a key investor and partner.
That’s all great. But why send them to me?
Sure, I’ve written about exercises developed by a gynecologist that are touted as an advancement on traditional Kegels for strengthening muscles down there. Wait a minute — guilty as charged.
So about the underwear: They’re not like the enormous knickers famously sported by Bridget Jones. In fact, they look better than average despite the built-in padding. They’re pretty comfortable, too, at least compared to the host of ridicu- Mae lubricant is sold in Rexall, London Drugs or at bydamiva. com. DRC underwear is sold online at drcunderwear.com. lous undergarments women wear in the hopes of keeping their physical shortcomings to themselves. I’m looking at you, Spanx.
But then came the Toronto-based Damiva team with their vaginal lubricant, Mae.
OK, so I’ve reported on studies about vaginal dryness among menopausal women. Surely, I can’t be the only one talking about it.
Former big pharma scientists Chia Chia Sun and Gardiner Smith — partners in business and life — came up with the idea of helping women moisturize vaginal tissue by inserting bullet-shaped “ovules” made of ingredients like cocoa butter and vitamin E oil as an alternative to lubricants containing parabens — controversial cosmetic preservatives — or drying alcohols and petroleum products.
Sun also appeared on Dragons’ Den, prompting excruciating discomfort among the Dragons.
The company employs cheeky ad lines like “Enough beating around the bush. Let’s talk about your vagina.”
The pair made for an entertaining interview.
Meeting women across the country has exposed them to intimate details that most people would rather not hear.
Handing out samples in a drugstore one day, Sun approached an elegant-looking woman with a European accent who declined her offer saying, “I have turned the faucet off.”
“They don’t understand that the vagina is like any other organ that needs exercise,” says Sun. “It’s use it or lose it.”
That’s particularly relevant in an era when women are starting new relationships in their 50s and 60s — or trying to keep their existing ones from the grave.
“It’s awkward to talk about it,” Smith says, “but it’s worse not to talk about it.”
Sun summed up her views this way: “The suppression of discussion of these topics makes the problem worse. If women aren’t talking about vaginal dryness with each other or their doctors then they’ll experience it and won’t have any other choice but to turn the faucet off.”
I can’t wait to see what’s in my mailbox next.
DRC Underwear can absorb urine from incontinence in a regular-looking pair of panties.