Ri­hanna top celeb fash­ion in­flu­encer

Calgary Herald - - MOVIES -

Ri­hanna has topped a list of the 10 most pow­er­ful celebrity fash­ion in­flu­encers of 2017, an elite ros­ter com­piled by Lyst, an on­line shop­ping tool, which has re­leased its Year in Fash­ion re­port.

The fash­ion search en­gine ranked celebrity can­di­dates by mon­i­tor­ing 50 “global su­per­stars dur­ing the course of 2017, by look­ing at search and sales re­sponse to some of their most talked-about out­fits,” ac­cord­ing to the re­port.

The top in­flu­encer, pop star Ri­hanna has be­come a fash­ion and beauty mogul over the last few years, work­ing with brands like Puma, Chopard and Manolo Blah­nik, as well as launch­ing her own cos­met­ics line, Fenty Beauty, in Septem­ber.

She also sent searches soar­ing for brands like Gucci, Off-White and Puma af­ter don­ning pieces from them, in­clud­ing the stud­ded Gucci bodysuit she wore to Coachella ear­lier this year.

Sec­ond is fel­low pop star Se­lena Gomez, who also has a side­line ca­reer as Coach model. Louis Vuit­ton, Sandy Liang, and Rouje ben­e­fit­ted from the “Se­lena ef­fect” as well.

Model Bella Hadid came in third, with ac­tress Meghan Markle, who re­cently be­came en­gaged to Prince Harry, plac­ing fourth. An­other royal landed the fifth spot, Cather­ine, Duchess of Cam­bridge, while Melania Trump took sixth place.

Two stars from the mu­sic world, A$AP Rocky and Harry Styles, bagged spots seven and eight, re­spec­tively. A$AP was lauded for help­ing Ba­len­ci­aga, Calvin Klein and Gucci sell cer­tain items, and Styles’ bold looks from Gucci helped him win a place on the list. Round­ing out the rank­ings were mod­els Kylie Jen­ner and Emily Rata­jkowski.

KEVIN MAZUR/GETTY IM­AGES

Ri­hanna is the most in­flu­en­tial fash­ion celebrity ac­cord­ing to Lyst, which com­piles data on stars’ abil­ity to sell brands they wear.

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