Auto show to feAture ‘every exotic brAnd’
Bit by bit the Calgary International Auto and Truck Show is taking shape.
Calgary Motor Dealers Association executive manager, Jim Gillespie, who is also auto show manager, says the 2018 edition, slated for next March 14 to 18, will see a few changes.
For one thing, heavy trucks will no longer be at the show and high-end vehicles have even greater representation with Alfa Romeo and Genesis now located in their own booths in the luxury section. Taking the dollar value of the assembled vehicle displays up a notch, he says “every exotic brand available in Canada will be represented.”
A change that should be welcomed by accessory exhibitors is their new location. Every exhibitor will be located across from a luxury brand booth. That should really boost their visibility since the luxury brands are the most popular draws after the exotics. “We still have some accessory booth spots available,” says Gillespie, so there’s some room for some new suppliers to get their wares before the public.
The Vehicles & Violins Gala, which as raised close to $4 million for Calgary charities since its inception in 2000, has some changes as well.
This year the gala will be run by the newlyformed Calgary Motor Dealers Foundation which means 50% of the $150 ticket price is eligible for a tax receipt. The other major change is that a single charity will be the recipient of gala proceeds: Ronald McDonald House Charities.
Teams get kickstart
Calgary’s Notre Dame high school is among 16 schools across the country who will benefit from the Nissan Kickoff Project which is now in its fourth year.
The project provides struggling high school football programs across Canada with funding, equipment, uniforms and motivational events. This year, nearly 800 students in 12 cities and six provinces will benefit from the Nissan program.
“The Nissan Kickoff Project is back for its fourth consecutive year, and we are excited to build on the work that has already been done to give Canada’s next generation the opportunity to learn and grow on a team,” says Steve Rhind, Nissan Canada’s director of marketing. “The Nissan Kickoff Project has made a significant difference in a number of Canadian communities, and we are proud to continue providing high school football teams with the muchneeded support they require.”
The project helps high schools which have the passion for the game but lack the resources to participate in football. Schools are chosen in areas where Nissan dealers and, where possible, the CFL and its teams are able to take part at the local level.
Nissan has been a CFL sponsor of the CFL for a decade and to date, the Nissan Kickoff Project has supported nearly 3,500 students from 72 schools nationally in 39 cities and nine provinces.
“I’m so proud of the success of the Nissan Kickoff Project,” says CFL Commissioner Randy Ambrosie. “It’s been so wonderful to be part of this valuable program supporting the growth of our game that gives such great opportunities to Canadian communities. We’re excited to once again bring support, resources, and football to students in this fourth year.”