A wa­ter­ing hole for rid­ers and their rides

Canadian Cycling Magazine - - SUDS & CYCLING - Ruth Lloyd

“We knew in­her­ently the tie be­tween moun­tain bik­ing and your cel­e­bra­tory beer,” ex­plains Dar­ren Adam, co-owner of Cum­ber­land Brew­ing Com­pany. Cum­ber­land, B.C., on Van­cou­ver Is­land is a bike-cen­tric com­mu­nity, a mar­ket that the brew­ery knows well. When the com­pany was asked to put in a bike­wash sta­tion by the lo­cal hos­tel owner (the hos­tel’s wash sta­tion for its guests was be­ing a bit over­run by com­mu­nity use), Cum­ber­land Brew­ing did it right with a grease trap. “And this is an­other beau­ti­ful mo­ment for Cum­ber­land in that it’s a great shar­ing en­vi­ron­ment be­tween busi­nesses,” Adam says.

Not only does the wash sta­tion help out the hos­tel, but the trails, too. There’s a sign at the sta­tion sug­gest­ing rid­ers do­nate a cou­ple dol­lars for each wash to­ward the Cum­ber­land Com­mu­nity For­est So­ci­ety. The lo­cal non-profit or­ga­ni­za­tion is work­ing to pur­chase much of the pri­vate land around Cum­ber­land where the moun­tain bike trails are built. Some of the land is cur­rently owned by forestry com­pa­nies. Be­cause that land is pri­vate land, it’s not sub­ject to the same rules and reg­u­la­tions gov­ern­ing log­ging and forestry on Crown land. The pur­chased parcels of land are then given back to the vil­lage to man­age as a re­cre­ation and habi­tat cor­ri­dor.

Wash your bike and save your trails: it’s a win-win. Also, be­cause the non-profit tar­gets ri­par­ian ar­eas and the lo­cal wa­ter­shed, Adam sees it as an ad­di­tional ben­e­fit for the brew­ery. “It’s about pro­tect­ing our wa­ter, which pro­tects our beer – so it’s a no-brainer,” he ex­plains.

So, with a bike-wash sta­tion, des­ig­nated bi­cy­cle park­ing, out­door seat­ing for mud-splat­tered moun­tain bik­ers who want to be within eye­sight of their bikes and a lo­ca­tion less than 500 m from the trails, the Cum­ber­land Brew­ing Com­pany has cre­ated a sym­bi­otic re­la­tion­ship be­tween bik­ers and the postride beer. “The two-wheeled ap­proach to your favourite wa­ter­ing hole is a more gen­uine and, you know, a less lim­it­ing trip,” says Adam. “Safety is al­ways paramount, but when you’re bik­ing six blocks or five miles home, and if you take your time and be care­ful, you’re less wor­ried about your sec­ond beer.” Adam sums up the re­la­tion­ship be­tween bik­ing and beer by quot­ing his friend, lo­cal writer and rider An­drew Findlay: “No ad­ven­ture is com­plete un­til you have raised a beer to cel­e­brate it.” The brew­ery of­fers four pri­mary beers on tap: an English bit­ter, an Amer­i­can-style wheat ale, an oat­meal stout and a pale ale. With ro­tat­ing one-offs, col­lab­o­ra­tions and new weekly casks of smaller sea­sonal batches, the com­pany has up to eight fresh beers on tap at any time. ( cum­ber­land­brew­ing.com) —

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