Les 100 à B7

LO­CA­TION Bromont, Que. DIS­TANCES 69, 100 or 120 km DATE Oct. 1 100b7.com

Canadian Cycling Magazine - - SUDS & CYCLING -

Les 100 à B7, Olympian Lyne Bessette’s fall ride in Bromont, Que., of­fers par­tic­i­pants the op­tion of 69-km, 100-km or 120-km routes, mostly on gravel. If one Olympian isn’t enough, Bessette brings in other high-pro­file rid­ers. “This event is a re­ally nice mix of fun, chal­lenge and ca­ma­raderie,” said Léan­dre Bouchard, Olympic cross coun­try rider. “The gravel roads used are so beau­ti­ful and feel re­ally peace­ful, even when we are push­ing hard.” With plenty of ups and downs on course, fin­ish­ers will be ready for some­thing cold and bub­bly af­ter the ride. Ac­cord­ing to Alisée Giguère John­son, sales and mar­ket­ing co-or­di­na­tor of the ride’s for­mer beer spon­sor, Gluten­berg Craft Brew­ery, there’s a great fit be­tween brew­eries and cy­cling events. “There is and there will al­ways be a nat­u­ral link be­tween beer and sports,” she said. “Not only is it a tra­di­tion while watch­ing sports, a post-work­out beer is also very sat­is­fy­ing.” Giguère John­son said Gluten­berg was ea­ger to make a con­nec­tion with cy­cling. “It came nat­u­rally be­cause a few of our em­ploy­ees are pas­sion­ate about it and we felt like it was a sport that in­spired free­dom and pas­sion,” she said. This year, the ride is spon­sored by Si­boire, a mi­cro­brew­ery with three Que­bec lo­ca­tions that wel­come cy­clists post-ride and with staff con­nected to cy­cling, ac­cord­ing to Bessette. “Si­boire is a great place with a great vibe – and they’re cy­clists, too,” she said.

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