The Economics of Eating Healthy
If you’ve ever paid $3 for a bundle of kale, only to see a billboard touting a fast food meal deal for $2.99, you may be skeptical about the economics of healthful eating. In a large study, however, Harvard researchers found that the cost disparity between healthier eating habits (that is, more fruits, vegetables, lean meats) and lousy eating (more pops and snack foods) is only about $1.50 a day. (The price difference is likely similar in Canada.) It’s a small price to pay to fuel your rides with better nutrition.