The Eco­nom­ics of Eat­ing Healthy

Canadian Cycling Magazine - - NUTRITION -

If you’ve ever paid $3 for a bun­dle of kale, only to see a bill­board tout­ing a fast food meal deal for $2.99, you may be skep­ti­cal about the eco­nom­ics of health­ful eat­ing. In a large study, how­ever, Har­vard re­searchers found that the cost dis­par­ity be­tween health­ier eat­ing habits (that is, more fruits, veg­eta­bles, lean meats) and lousy eat­ing (more pops and snack foods) is only about $1.50 a day. (The price dif­fer­ence is likely sim­i­lar in Canada.) It’s a small price to pay to fuel your rides with bet­ter nu­tri­tion.

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