News from The Royal Canadian Geographical Society
he Royal Canadian Geographical Society and the Cable Public Affairs Channel have announced a new partnership that will see the organizations work together to make Canada better known to Canadians. Representatives from both groups met at CPAC’S Ottawa studios on January 25 to sign a memorandum of understanding and kickstart discussions on possible projects. CPAC is best known for its extensive coverage of Canadian politics and parliamentary proceedings through its commercial-free, bilingual television service and online streaming video. The RCGS celebrates Canada’s natural and cultural heritage and explores its environmental, social and economic challenges through its programs and publications, including its flagship magazine, Canadian Geographic. Both organizations share a commitment to deepening Canadians’ knowledge of their country, so the partnership is a natural fit, says André Préfontaine, chief development officer of the RCGS. “When you look at the mandate of the RCGS and the mandate of CPAC, they’re practically identical,” he says. “Working together, we can better achieve our shared goals.” Both organizations will leverage their strengths to create dynamic, informative content tailored to a variety of platforms, including a new Canadian Geographic Education Giant Floor Map and lesson plans highlighting Canada’s 338 federal electoral districts. “The goal is to inform Canadians about important issues and make our content accessible so they can engage with our country in different ways,” says Catherine Cano, president and general manager of CPAC.
Representatives from The Royal Canadian Geographical Society and CPAC at the latter’s Ottawa studios.