‘Our goal is to highlight our most iconic species but also highlight the importance of Indigenous culture in Canada.’

coordinator of the Canadian Wildlife Federation’s Hinterland Who’s Who program, tells the CBC why her organization is producing some of its iconic public-service videos in the Woods Cree, Denesuline, Inuktitut, Mohawk, Oji-cree and Ojibwe languages for Canada’s 150th year. The first two videos feature the wolverine and the freshwater turtle.