In­ter­net wiseacres mock Ap­ple iPad's name

Cape Breton Post - - FRONT PAGE -

SAN JOSE, Calif. (AP) — You have to won­der whether there were any women in the room when the mar­ket­ing ge­niuses at Ap­ple de­cided to call the com­pany’s new gad­get the “iPad.” The jokes about fem­i­nine hy­giene prod­ucts have been fly­ing since last week’s de­but.

“Will women send their husbands to the Ap­ple store to buy iPads?” went one joke on Twit­ter. And a

MadTV com­edy sketch from sev­eral years ago about an elec­tronic san­i­tary nap­kin called the iPad went vi­ral on YouTube.

Still, a brand ex­pert said the name is not so bad.

“It fits with what Ap­ple’s been do­ing con­sis­tently. They take lit­eral words that ex­ist and stick an ‘i’ in front of it,” said Tye Heck­ler, a vi­cepres­i­dent at Heck­ler As­so­ci­ates.

If the iPad sells, it won’t be the first time a com­pany has been mocked for its name, only to have the prod­uct fly off the shelves.

Nin­tendo was swamped with potty-train­ing jokes af­ter it an­nounced its Wii game con­sole.

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