Webinar links media images and self-esteem issues
of doing,” said Kestin. “In schools, media literacy is really important.”
The National Eating Disorder Information Centre is encouraging the fashion and advertising industries to make a commitment to showcase a more diverse array of models and body types in hopes of sending a more positive message to young girls and women.
The online pledge (www.nedic.ca/pledge) appeals to fashion leaders and marketers “to inspire girls and women with looks that are beautiful and attainable by casting responsibly and retouching minimally.”
The issue of how women are represented in fashion and advertising has been a hot-button issue in recent months.
Last year, Polo Ralph Lauren Corp. acknowledged that an image of one their former models had been digitally altered. The roundly criticized ad showed an emaciated depiction of Filippa Hamilton whose waist had been narrowed to appear smaller than her head.
In October, Germany’s most popular women’s magazine announced that it was banning professional models from its pages in favour of “real women.” Andreas Lebert, editor-in-chief of Brigitte, said the move was a response to readers who were increasingly saying they were tired of seeing the “protruding bones” of models who weigh far less than the average woman.