Corus En­ter­tain­ment start­ing movie chan­nel in March aimed at fe­male au­di­ence

Cape Breton Post - - TV LISTINGS -

TORONTO (CP) — Corus En­ter­tain­ment’s fe­male-ori­ented W Movie spe­cialty chan­nel will launch March 1 with a first-month lineup of films that in­cludes You’ve Got Mail, When Harry Met Sally, and Shake­speare in Love.

The chan­nel re­places SexTV, which Corus ac­quired last year from CTV Globeme­dia and al­most im­me­di­ately an­nounced it would re­brand. Drive-In Clas­sics, the other chan­nel it bought from CTV in the deal for $40 mil­lion, also is get­ting a new face as a Cana­dian ver­sion of the Sun­dance Chan­nel.

“ With women’s movie ser­vices rep­re­sent­ing one of the fastest grow­ing gen­res in the U.S., we are thrilled to be able to of­fer Cana­dian audiences the first ded­i­cated movie chan­nel for women,” Su­san Ross, Corus’s ex­ec­u­tive vice-pres­i­dent and gen­eral man­ager of spe­cialty and pay tele­vi­sion, said in an­nounc­ing W Movies.

CW Me­dia’s Show­case Diva spe­cialty chan­nel also tar­gets a fe­male au­di­ence but blends movies with se­rial TV shows.

“ With the phe­nom­e­nal suc­cess of women-ori­ented films at the box of­fice, cou­pled with the huge pop­u­lar­ity of our film blocks on W Net­work, we know that women have a real ap­petite for movies,” added Ross.

Corus says the 24-hour-a-day chan­nel will cater to Women 25 to 54.

Corus En­ter­tain­ment Inc. op­er­ates YTV, Treehouse, Cos­moTV, VIVA, Movie Cen­tral, HBO Canada, Nel­vana, Kids Can Press and ra­dio sta­tions in­clud­ing CKNW, CKOI and Q107.

It was only the most re­cent broad­caster to op­er­ate SexTV, which was started in 2001 by CHUM as a chan­nel for “ love, ro­mance, mar­riage, re­la­tion­shipthemed game shows, sex­u­al­ity and gen­der is­sues, fam­ily plan­ning, re­la­tion­ship break­down and mag­a­zine-style pro­gram­ming fea­tur­ing ro­man­tic va­ca­tion re­sorts.” ——— On the Net: www.wmovies.ca

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