Chrysler to begin selling subcompact Fiat 500 in Canada by end of 2010
TORONTO (CP) — Chrysler will begin selling the subcompact Fiat 500 in Canada by the end of the year in the hopes of boosting its market share with smaller, more fuel-efficient vehicles.
The automaker unveiled the European-style hatchback at the Canadian International Auto Show on Thursday and will begin selling it in North America by December.
The vehicle will be the first Fiat model to be sold at Chrysler dealerships after the two automakers partnered up last year. The goal of the partnership is to give Turinbased Fiat an entry into the North American market, while giving Chrysler access to more fuel-efficient technologies and smaller vehicles.
The future of the automaker, which filed for bankruptcy in the United States and received $3.8 billion in bailout money from the federal and Ontario governments last year, is still highly uncertain.