Chrysler to be­gin sell­ing sub­com­pact Fiat 500 in Canada by end of 2010

Cape Breton Post - - Business -

TORONTO (CP) — Chrysler will be­gin sell­ing the sub­com­pact Fiat 500 in Canada by the end of the year in the hopes of boost­ing its mar­ket share with smaller, more fuel-ef­fi­cient ve­hi­cles.

The au­tomaker un­veiled the Euro­pean-style hatch­back at the Cana­dian In­ter­na­tional Auto Show on Thurs­day and will be­gin sell­ing it in North Amer­ica by De­cem­ber.

The ve­hi­cle will be the first Fiat model to be sold at Chrysler deal­er­ships af­ter the two au­tomak­ers part­nered up last year. The goal of the part­ner­ship is to give Tur­in­based Fiat an en­try into the North Amer­i­can mar­ket, while giv­ing Chrysler ac­cess to more fuel-ef­fi­cient tech­nolo­gies and smaller ve­hi­cles.

The fu­ture of the au­tomaker, which filed for bank­ruptcy in the United States and re­ceived $3.8 bil­lion in bailout money from the fed­eral and On­tario gov­ern­ments last year, is still highly un­cer­tain.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.