Quebec chocolatiers purchase Laura Secord from Americans for nearly $20 million
MONTREAL (CP) — Quebec chocolatier Nutriart Inc. said Friday it expects to create at least 25 jobs following the purchase of Laura Secord from American private equity investors for nearly $20 million.
Nutr iar t ’ s owners, brothers Jean and Jacques Leclerc, said the move will allow the company to substantially increase its chocolate production in Quebec City.
Founded in 1913 and named after a heroine of the War of 1812, Laura Secord has more than 1,000 employees at 128 retail stores in seven provinces. Annual sales are about $80 million.
In addition to increasing chocolate production, the purchase will allow Nutriart to produce some finished goods for sale in Laura Secord stores, the company said.
“ The innovation, production capacity and distribution of Nutriart, combined with Laura Secord’s strong brand, will create a perfect marriage,” said Jean Leclerc, Laura Secord’s new president.
About 25 jobs in logistics and production will be created in the coming weeks at Nutriart’s plant in the provincial capital.