By the num­bers: the rise of Canada’s online dat­ing scene


The Match Group, the New York-based com­pany that owns, OkCupid and Tin­der, bought Van­cou­ver-based dat­ing web­site Plen­ty­OfF­ish on Tues­day for US$575 mil­lion. Some Plen­ty­OfF­ish num­bers:

Users: 100 mil­lion world­wide for Plen­ty­OfF­ish, with four mil­lion ac­tive ev­ery month.

Sin­gle Cana­di­ans: 14.2 mil­lion in 2014, ac­cord­ing to Sta­tis­tics Canada.

Online dat­ing: A 2011 Leger Mar­ket­ing sur­vey found 36 per cent of Cana­di­ans be­tween the ages of 18 and 34 use online dat­ing.

Growth: Six per cent per year for online dat­ing and re­lated ser­vices in Canada since 2010, ac­cord­ing to re­search firm IBISWorld.

Mo­bile: Sixty per cent of online daters in the United States were us­ing only mo­bile de­vices as of July 2014, up 25 per cent from the year be­fore ac­cord­ing to re­search firm ComS­core. The com­bined mo­bile au­di­ence of the Match Group and Plen­ty­OfF­ish was 10.9 mil­lion.

Mil­len­ni­als: Fifty-three per cent of dat­ing app Tin­der’s au­di­ence is be­tween 18 and 24. The mo­bile app has grown to be the third-most pop­u­lar in the United States since launch­ing in Septem­ber 2012.

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