Elio Fiorucci, founder of flashy brand that pi­o­neered stretch jeans, dies at 80

Cape Breton Post - - IN MEMORIAM -

Elio Fiorucci, founder of the Fiorucci brand that pi­o­neered stretch jeans and ex­em­pli­fied the youth­ful, graphic ethos of the 1970s and 1980s, has died at age 80. The news agency ANSA re­ported Mon­day that Fiorucci died of a sud­den ill­ness at his Mi­lan home. No one re­sponded to calls at Fiorucci's head­quar­ters.

Fiorucci opened

its

first shop in Mi­lan in 1967 with nov­el­ties from Lon­don's Carn­aby Street, ex­pand­ing into a lifestyle brand and adopt­ing the famed two an­gel logo a few years later. The brand was linked with some of the big­gest pop cul­tural mo­ments of the 1970s and 1980s, with the Fiorucci team or­ga­niz­ing the grand open­ing of Stu­dio 54 in 1977, and Keith Har­ing dec­o­rat­ing the Mi­lan flag­ship store in 1984.

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