McDon­ald’s prof­its down

Cape Breton Post - - BUSINESS EXTRA -

A dropoff in cus­tomers at its U.S. restau­rants con­trib­uted to a 13 per cent de­cline in McDon­ald’s sec­ond-quar­ter profit. The world’s big­gest burger chain said Thurs­day that sales fell 2 per cent at es­tab­lished U.S. lo­ca­tions, as fea­tured menu of­fer­ings and pro­mo­tions failed to live up to ex­pec­ta­tions against com­peti­tors. It’s the sev­enth straight quar­terly de­cline in that fig­ure. The com­pany didn’t cite spe­cific ex­am­ples. McDon­ald’s, which has more than 36,000 lo­ca­tions around the world, is try­ing to re­gain its foot­ing af­ter see­ing its profit sink 15 per cent last year. McDon­ald’s has ad­mit­ted it cre­ated some of its own prob­lems, such as let­ting its menu get too com­pli­cated. That af­fected wait times and or­der ac­cu­racy.

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