McDonald’s profits down
A dropoff in customers at its U.S. restaurants contributed to a 13 per cent decline in McDonald’s second-quarter profit. The world’s biggest burger chain said Thursday that sales fell 2 per cent at established U.S. locations, as featured menu offerings and promotions failed to live up to expectations against competitors. It’s the seventh straight quarterly decline in that figure. The company didn’t cite specific examples. McDonald’s, which has more than 36,000 locations around the world, is trying to regain its footing after seeing its profit sink 15 per cent last year. McDonald’s has admitted it created some of its own problems, such as letting its menu get too complicated. That affected wait times and order accuracy.