‘Ant-Man’ inches past ‘Pixels’ to take first place; ‘Southpaw’ bests ‘Paper Towns’
“Ant-Man” crept past new opener “Pixels” to claim the top spot at the box office this weekend by an ant-sized margin. The Disney and Marvel superhero pic brought in $24.8 million over the weekend, bringing its domestic total to $106.1 million according to Rentrak estimates Sunday.
“Pixels,” meanwhile, just barely missed first place with a $24 million debut. While studios always hope for the bragging rights of a No. 1 debut, the real issue here is whether or not the Adam Sandler end of the world comedy will make up its $88 million production budget.
“It's been a little competitive in the marketplace when you consider the extent of the performance of 'Jurassic' and 'Inside Out,”' said Sony's President of Worldwide Distribution Rory Bruer. “To get to where we opened to was quite good.”
Critics were not fond of “Pixels,” which shows 1980s video arcade game characters attacking Earth, but younger audiences still turned out to theatres - an estimated 62 per cent were under the age of 25.
Paul Dergarabedian, Rentrak's senior media analyst, said Sandler can still attract an audience, but the expensive film has a lot of ground to make up.
“They're really going to have to count on the international component. That's going to be key,” he said.
Overall, the box office is down 3 per cent from the same weekend last year, when “Lucy” opened particularly strong. Dergarabedian said that though some are attempting to link last week's theatre shootings to any dip in the box office this weekend, “the numbers just don't bear it out.”
Holdovers “Minions” and “Trainwreck” took the third and fourth spots with $22.1 million and $17.3 million, respectively.
Meanwhile, the R-rated boxing drama “Southpaw” surpassed expectations and landed a place in the top five with its $16.5 million opening.
Dergarabedian said that its performance is likely due to star Jake Gyllenhaal's enthusiastic promotion of the film and also the fact that it provides an alternative to the standard summer blockbuster fare.
This photo provided by Disney shows Paul Rudd as Scott Lang/Ant-Man in a scene from Marvel's "Ant-Man."