Air­borne evo­lu­tion

New colours, uni­forms, cab­ins and routes for Air Canada


Sharp new black, white and red liv­ery. Fash­ion­able and func­tional new uni­forms. New cabin de­signs. And new routes to from ma­jor hubs to Frankfurt, Lon­don’s Gatwick, Taipei, Nagoya, Reyk­javik, Shang­hai, Al­giers, Ber­lin, Mum­bai and Mar­seille.

All were un­veiled by Air Canada, the na­tion’s largest and old­est air­line, in a flashy multi-me­dia show re­cently at Van­cou­ver Air­port and si­mul­ta­ne­ously at Toronto and Mon­treal air­ports.

While Syd­ney isn’t get­ting any new routes, it will see the new plane ex­te­ri­ors, in­te­ri­ors and uni­forms as Air Canada flies in and out of the lo­cal air­port.

Air Canada serves Syd­ney with non-stops to Hal­i­fax and Toronto.

“This is about more than just a new coat of paint,” said Air Canada chief op­er­a­tions of­fi­cer Klaus Go­er­sch at the event at the air­line’s Van­cou­ver Air­port hangar.

“This is about the evo­lu­tion of Air Canada and a new era in avi­a­tion. We’re tak­ing the very best of Canada to the world. And noth­ing says that louder than the maple leaf.”

As such the new-look ex­te­ri­ors of air­planes sheds the light blue in favour of clean white with Air Canada in black let­ter­ing and a dis­tinc­tive black tail with a reimag­ined red maple leaf logo at its cen­tre.

The air­line show­cased the new liv­ery to great ef­fect by mak­ing the an­nounce­ment in front of a gi­ant white drape, which dropped dur­ing a punc­tu­a­tion in the mu­sic to re­veal a 44.5-me­tre-long Air­bus A321200 jet decked out in the new colours.

There will also be a black mask around the cock­pit’s wind­shield to give air­craft the fa­cial mark­ings of a bird.

The bel­lies of planes will also be black, a trib­ute to the coun­try’s vast frozen bod­ies of wa­ter and stark Cana­dian Shield, which ap­pear black in win­ter.

The black belly is em­bel­lished with the red maple leaf logo as well, not that any­one is go­ing to see it from the ground when the plane is at 35,000 feet.

Go­er­sch touted the re­brand­ing as a the per­fect way to cel­e­brate Canada’s sesqui-cen­te­nial and Air Canada’s 80th birth­day.

All new Air Canada air­craft will be de­liv­ered in the new liv­ery and the air­line’s en­tire fleet of 300 planes will be re­painted start­ing im­me­di­ately and con­tinue over the next cou­ple of years.

Up­dates to in­taeri­ors have al­ready started, re­plac­ing blue dé­cor and seats with cream, grey and black fea­tures to match ex­te­ri­ors.

Pi­lot and flight at­ten­dant uni­forms are also be­ing re­placed to align with the new hues.

Cana­dian de­signer Christo- pher Bates, who is now based in the fash­ion cap­i­tal of Mi­lan, cre­ated char­coal grey wool uni­forms for flight at­ten­dants and black suits for pilots to re­place the old navy uni­forms.

“Of course, there will al­ways be a bit of red in the uni­forms, we’re Air Canada, af­ter all,” said in-flight ser­vice vice-pres­i­dent Re­nee Smith-Valade.

“The uni­forms are re­ally all about a clas­sic, trim fit that’s worldly, but Cana­dian, and looks good and feels good.”

While pre­vi­ously an­nounced, the un­veil­ings re­it­er­ated a myr- iad of new routes Air Canada will start fly­ing this year.

Start­ing June 1 and June 8, re­spec­tively, the car­rier will fly non-stop be­tween Van­cou­ver and Frankfurt and Van­cou­ver and Lon­don’s Gatwick us­ing Boe­ing 787 Dream­lin­ers.

Non-stop flights Van­cou­ver-Taipei and Van­cou­ver-Nagoya will also be launched this year.

Last year, the air­line in­tro­duced the Van­cou­ver- New Delhi, Van­cou­ver-Dublin, Van­cou­ver-Osaka and Van­cou­ver-Bris­bane routes.

In 2017, the air­line will also start fly­ing Toronto-Mum­bai, Toronto-Ber­lin, Toronto-Reyk­javik, Mon­treal- Shang­hai, Mon­treal- Al­giers, Mon­treal-Mar­seille and Mon­treal- Reyk­javik.

In 2016, Air Canada launched new routes Toronto-Lon­don’s Gatwick, Toronto- Seoul, Toronto- Delhi, Toronto-Am­s­ter­dam, Toronto- Dubai, Toronto- Prague, Toronto-Bu­da­pest, Toronto- War­saw, Toronto- Glas­gow, Mon­treal-Venice, Mon­treal-Mex­ico City, Mon­treal- Casablanca and Mon­treal-Lyon


A Dream­liner sport­ing Air Canada’s new liv­ery.


Pi­lot Stephanie Pilote and flight at­ten­dant Nidia Car­riel-Moreno model the new Air Canada uni­forms in front of the new liv­ery.


Air Canada chief op­er­at­ing of­fi­cer, Klaus Go­er­sch, poses with an Air­bus A321-200 painted in the air­line’s new liv­ery of black and white with a re­designed maple leaf logo.

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