Kick­starter cam­paign launched for new fitness prod­uct.

Cape Breton Post - - Front Page - BY CAPE BRE­TON POST STAFF news@cb­

It seems like ev­ery day some new piece of ex­er­cise equip­ment pops up promis­ing to get you fit­ter faster, so you have to won­der what makes MABB­fit dif­fer­ent.

Well, ac­cord­ing to in­ven­tor Craig Tay­lor, the an­swer is ev­ery­thing.

“Sim­ply put, it is the real deal,” said Tay­lor, a Syd­ney res­i­dent who re­cently launched a Kick­starter cam­paign with the goal of reach­ing $30,000 by June 10 so he can bring his prod­uct to mar­ket.

“When I say that it is the most ver­sa­tile com­pact, to­tal body work­out sys­tem on the planet, it is ac­tu­ally that.”

Roughly the size of a skate­board and shaped like a fig­ure-eight, at first glance the MABB­fit re­sem­bles the hov­er­board from “Back to the Fu­ture II.” And ac­cord­ing to Tay­lor, the de­sign, which was 10 years in the mak­ing, is just as cut­ting edge.

Once you un­wrap the yoga mat that cov­ers the por­ta­ble 13-pound unit, he says the MABB­fit can lit­er­ally be used in hun­dreds of con­fig­u­ra­tions. The base, which dou­bles as a step­per for aer­o­bic ex­er­cises, con­tains two three-pound rings that pop out and can be used as glid­ers, push-up bars or weights that can be in­creased by at­tach­ing the in­cluded re­sis­tance bands. The yoga mat can also be worn as a vest and the re­sis­tance bands clip to it for anatom­i­cally cor­rect squats.

Even the prod­uct’s full name — multi-di­men­sional, anatom­i­cal build­ing block — is a bit of a work­out (“That’s ob­vi­ously a tongue twister,” he says with a laugh) for the mouth.

“Whether you’re look­ing into do­ing some strength train­ing or you’re look­ing into do­ing some car­dio or in­ter­val train­ing or yoga, it’s got it,” says Tay­lor, who be­lieves fitness is the key to over­all phys­i­cal and men­tal health.

And he speaks from ex­pe­ri­ence. Born in the Caribbean to mis­sion­ary par­ents who moved across Canada through­out his child­hood, Tay­lor is a re­cov­er­ing ad­dict who has strug­gled with men­tal ill­ness.

In fact, he was a cer­ti­fied trainer be­fore his ad­dic­tion to opi­oids even­tu­ally landed him home­less then in jail. All the time, a crude de­sign for a core ex­er­cise ma­chine that he’d sketched on the back of an over­due bill was “burned in my soul,” he said.

Now drug-free for nearly seven years and 46 pro­to­types later, he’s de­ter­mined to make his fitness dream come true.

“I don’t look at my dis­ease as a hin­drance for me — it’s changed my life and it’s made me a much bet­ter hu­man be­ing, so I’m happy for the cards I was dealt,” he said, not­ing he de­signed the MABB­fit so other peo­ple can reap the ben­e­fits of a healthy life­style.

Tay­lor, who turns 40 later this month, says be­cause the lat­est pro­to­type is the only one in ex­is­tence (a car­pen­ter by trade, he crafted it out of Baltic birch in his wood­work­ing shop) the Kick­starter money will pay for the molds he needs to mass-pro­duce each MABB­fit com­po­nent. His plan is to then have the fin­ished prod­uct as­sem­bled and shipped out of Cape Bre­ton.

And in recog­ni­tion of his own path to so­bri­ety, if the cam­paign reaches its stretch goal of $100,000, Tay­lor will do­nate 20 MABB­fit units to a lo­cal re­ha­bil­i­ta­tion cen­tre and per­son­ally im­ple­ment a train­ing pro­gram there. For ev­ery $100,000 in sales, he will con­tinue to visit one re­ha­bil­i­ta­tion cen­tre at a time with the same 20 units and train­ing pro­gram.

To do­nate to the MABB­fit cam­paign, and see videos of the prod­uct in ac­tion, visit (www.kick­­fit-ex­er­cise-with­out­lim­its?ref=check­out_re­ward­s_­page) or visit MABB­fit’s Face­book and In­sta­gram pages.


Craig Tay­lor poses with the MABB­fit in this pro­mo­tional photo. The Syd­ney res­i­dent has launched a cam­paign on Kick­starter to make his fitness prod­uct a re­al­ity.

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