From sassy to se­ri­ous

Ivanka Trump gets se­ri­ous about women at work

Cape Breton Post - - Classifieds - BY CATHER­INE LUCEY

Ivanka Trump’s first foray into self-help writ­ing came in 2009 with “The Trump Card,” a breezy com­pi­la­tion of work­place ad­vice, stories about her deal­maker dad and a hefty dose of celebrity name­drop- ping.

But in her sec­ond book, re­leased Tues­day, Trump has gone from sassy to se­ri­ous.

“Women Who Work: Rewrit­ing the Rules for Suc­cess” of­fers earnest ad­vice for women on ad­vanc­ing in the work­place, bal­anc­ing fam­ily and pro­fes­sional life and seek­ing per­sonal ful­fil­ment. She is do­nat­ing the pro­ceeds to char­ity and has opted not to do any pub­lic­ity to avoid any sug­ges­tion that she is im­prop­erly us­ing her White House plat­form.

It’s nat­u­ral that Ivanka Trump’s think­ing would evolve. Now 35, she is mar­ried and has had three chil­dren since she wrote the first book. She has also em­braced ad­vo­cacy for women, first at her fash­ion brand and now at the White House as an un­paid ad­viser.

She stepped away from ex­ec­u­tive roles at the Trump Or­ga­ni­za­tion and her fash­ion brand be­fore join­ing her fa­ther’s ad­min­is­tra­tion, though she still owns the brand, which has prompted crit­i­cism from ethics ex­perts that she could profit from her ris­ing pro­file.

A look at her ad­vice from both books:

Work­place tips THEN: Trump of­fers ad­vice on technology — “check your Black­Berry or iPhone only on the quar­ter hour” — and warns against “loose-lipped, ill-con­sid­ered emails.” She gives ne­go­ti­at­ing tips, such as “be aware of your phys­i­cal pres­ence” and “un­der­stand that peo­ple ask for more than they ex­pect to get.” She talks about net­work­ing and build­ing a brand, based on her jew­elry line ex­pe­ri­ence.

NOW: Trump also dis­cusses how to jug­gle ca­reer and fam­ily and live a more pur­pose­ful life. She en­cour­ages read­ers to think about how they per­son­ally de­fine suc­cess, and talks about set­ting goals, seek­ing men­tors and es­tab­lish­ing bound­aries. She writes: “Long term, we aren’t re­mem­bered for how late we stayed at the of­fice, how many build­ings we de­vel­oped or deals we closed.”

Time Man­age­ment THEN: Not­ing she was al­ways look­ing for an “edge,” Trump said that “as long as I can re­mem­ber, I’ve been in the habit of com­ing into the of­fice on Sun­days.” She added that while she didn’t ex­pect em­ploy­ees to fol­low suit, “you’d be sur­prised at how quickly your em­ploy­ees will fall in line be­hind you when you set this kind of ex­am­ple.”

NOW: In a chap­ter called “Work Smarter, Not Harder,” she says that when she be­came a mother she re­al­ized that she needed “to set health­ier bound­aries for my­self and stick to them.” She en­cour­ages seek­ing ac­com­mo­da­tions at work, like ask­ing for flex­time or work­ing re­motely. “Di­vorc­ing our­selves from the re­al­ity that we all have full lives isn’t use­ful or sin­cere.”

Get­ting per­sonal THEN: She dishes about grow­ing up as Don­ald Trump’s daugh­ter. Michael Jack­son — at the time a Trump Tower res­i­dent — ap­par­ently at­tended a per­for­mance of the Nutcracker in which she danced as a child. An­other mem­ory: at­tend­ing a Mike Tyson fight in At­lantic City, New Jersey, with her fa­ther and watch­ing him try to calm an an­gry crowd after Tyson knocked out his op­po­nent in 91 se­conds.

NOW: There is less colour­ful in­sight, but Trump does share a few fam­ily mo­ments, such as prac­tic­ing her speech for the Repub­li­can Na­tional Con­ven­tion with her three chil­dren on the couch. Trump, who con­verted to Ju­daism when she mar­ried Jared Kush­ner, dis­cusses ob­serv­ing the Jewish Sab­bath from sun­down Fri­day to Satur­day night, say­ing it is “im­por­tant to un­plug and de­vote that time to each other.”

Guest stars

THEN: Fo­cus­ing on busi­ness suc­cess, Trump in­cludes short es­says from a va­ri­ety of ex­ec­u­tives, fea­tur­ing record pro­ducer Rus­sell Sim­mons and Ari­anna Huff­in­g­ton, founder of The Huff­in­g­ton Post. A guest writer she prob­a­bly wouldn’t in­clude in the new book: for­mer Fox News Chan­nel ex­ec­u­tive Roger Ailes, who re­signed last sum­mer fol­low­ing al­le­ga­tions that he made un­wanted sex­ual ad­vances against women, which he has de­nied.

NOW: Trump looks more to aca­demics and ex­perts on women in the work­force, in ad­di­tion to celebri­ties and politi­cians. She quotes Anne Marie Slaugh­ter, who five years ago wrote a pop­u­lar es­say in The At­lantic maga--

zine on why she left a job in the State Depart­ment dur­ing Pres­i­dent Barack Obama’s ad­min­is­tra­tion to spend more time with her fam­ily, and Face­book ex­ec­u­tive Sh­eryl Sand­berg, who wrote the book “Lean In,” urg­ing women to take charge of their ca­reers.


Ivanka Trump (cen­tre) speaks with Ger­man Chan­cel­lor An­gela Merkel at a din­ner after they par­tic­i­pated in the W20 Sum­mit in Ber­lin in April

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