Sea Dogs shake off branding blunder at Memorial Cup
WINDSOR, Ont. — The Saint John Sea Dogs shook off an embarrassing branding blunder at the Memorial Cup this week, taking it in stride in true Maritime spirit. The Sea Dogs arrived in Windsor for the Canadian Hockey League championship only to find their merchandise being sold at WFCU Centre included items with Saint John misspelled as St. John.
Mixing up Saint John, N.B., and St. John’s N.L., or combining the two names happens all the time, according to Sea Dogs communications assistant Jamie Tozer, who was made aware of the mistake by a fan.
The spelling mistake, which occurred on shirts and pucks, was corrected once it was pointed out to organizers. A new shipment of apparel was on display by Wednesday.