Joe Fresh to ex­pand into plus sizes with fall line

Cape Breton Post - - Business -

TORONTO — Joe Fresh is ex­pand­ing into the plus-size mar­ket.

The af­ford­able ap­parel brand says ad­di­tional siz­ing will be in­tro­duced in its fall col­lec­tion. Wom­enswear will be avail­able in sizes 0 to 22 and XS to 3X, up from the cur­rent up­per size limit of 14 and XL.

New de­signs will in­clude flo­ral pieces and moto jack­ets. It all launches on­line and in-stores Aug. 11.

Joe Fresh in­tro­duces the new sizes as spe­cialty re­tail­ers in­clud­ing Ad­di­tion Elle, Pen­ning­tons and Tor­rid cater to full-fig­ured women.

The Loblaw-owned com­pany says all sizes will have the same price.

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