A telling photographic journey.
Every year, travelers are becoming savvier, especially when it comes to getting the most for their money. With significant numbers basing their traveling decisions on finance-related matters, 2018 will see travelers looking to be even more economically intuitive. Nearly half (47%) will take currency exchange rates into consideration when planning travels, and almost the same amount (48%) will think about the economic climate of a destination before making the decision to travel. Good news for the retail industry, a third of travelers (30%) also plan to make more purchases from airport duty free shops in 2018 and one in four (26%) will even go on holiday specifically to buy goods such as fashion items because they are cheaper than in their home country.
More confident to follow their own intuition, travelers are less obliged to follow the herd, with over half (57%) wanting to do more independent travel in 2018, placing growing value on personalized endeavors, looking for the best deals and putting together their own packages – all with the help of apps and technology. Almost half of travelers (44%) will use travel apps more in 2018, with technology continuously developing to make travel stress free in 2018. This includes geolocation technology directing you to your accommodation, all within one click from your app, or planning activities while on holiday in just a few simple taps of your smart phone, as over two in five (41%) expect to do in 2018.
7. GREAT MATE ESCAPE
2018 is gearing up to be all about the group get-away. When asked who their 2018 travel companions were likely to be, the segment with the biggest increase when compared to 2017, was traveling with a group of friends, increasing from 21% to 25%.
With 2018 shaping up to be all about the experience, it’s not just about the destination but also the people that matter to create memories. Mate’s escapes are the ultimate social time away from our everyday pressures, reducing stress and building connections with your friends. With the world only a click away it’s never been easier to find the perfect place to stay and explore with a large group of friends looking for adventure across every corner of the globe.
Friend based getaways also have financial advantages as four in 10 (42%) said that joint holidays with friends will allow them to stay in accommodation they wouldn’t be able to afford on their own.
8. LIVE LIKE A LOCAL (NOT WITH ONE)
In 2018, rental homes are going to be particularly popular – not just for travelers looking to stay in one, but also home owners who are thinking of inviting others to stay in their own abode. One in three travelers (33%) say they’d prefer to stay in a holiday rental (a holiday home or apartment) over a hotel and one in five (21%) would consider listing their home on a travel accommodation site. When it comes to playing the role of a host, travelers reveal that it isn’t about having them there all the time. Travelers are keen to have a local experience and will look to hosts for their expertise, as a quarter of travelers say it will be important that their host has strong local knowledge about local food and places to visit (25%), but travelers will want the flexibility to interact with hosts on their own terms. In 2018, it will be important for travelers that their host is available but not too overbearing (30%) and one in 10 (12%) want a host who they don’t have to speak to at all.
Pepijn Rijvers, Chief Marketing Officer at Booking.com comments: “As technology continues to advance, it’s also advancing and enhancing the way we travel. It empowers us to plan the perfect holiday and makes it easier to explore further and with more confidence, flexibility and options than ever before.”