DRIFT Travel magazine - - Inside This Issue -

A telling pho­to­graphic jour­ney.

Ev­ery year, trav­el­ers are be­com­ing savvier, es­pe­cially when it comes to get­ting the most for their money. With sig­nif­i­cant num­bers bas­ing their trav­el­ing de­ci­sions on fi­nance-re­lated matters, 2018 will see trav­el­ers look­ing to be even more eco­nom­i­cally in­tu­itive. Nearly half (47%) will take cur­rency ex­change rates into con­sid­er­a­tion when plan­ning trav­els, and al­most the same amount (48%) will think about the eco­nomic cli­mate of a desti­na­tion be­fore mak­ing the de­ci­sion to travel. Good news for the re­tail in­dus­try, a third of trav­el­ers (30%) also plan to make more pur­chases from air­port duty free shops in 2018 and one in four (26%) will even go on hol­i­day specif­i­cally to buy goods such as fashion items be­cause they are cheaper than in their home coun­try.

More con­fi­dent to fol­low their own in­tu­ition, trav­el­ers are less obliged to fol­low the herd, with over half (57%) want­ing to do more in­de­pen­dent travel in 2018, plac­ing grow­ing value on per­son­al­ized en­deav­ors, look­ing for the best deals and putting to­gether their own pack­ages – all with the help of apps and tech­nol­ogy. Al­most half of trav­el­ers (44%) will use travel apps more in 2018, with tech­nol­ogy con­tin­u­ously de­vel­op­ing to make travel stress free in 2018. This in­cludes ge­olo­ca­tion tech­nol­ogy di­rect­ing you to your ac­com­mo­da­tion, all within one click from your app, or plan­ning ac­tiv­i­ties while on hol­i­day in just a few sim­ple taps of your smart phone, as over two in five (41%) ex­pect to do in 2018.


2018 is gear­ing up to be all about the group get-away. When asked who their 2018 travel com­pan­ions were likely to be, the seg­ment with the big­gest in­crease when com­pared to 2017, was trav­el­ing with a group of friends, in­creas­ing from 21% to 25%.

With 2018 shap­ing up to be all about the ex­pe­ri­ence, it’s not just about the desti­na­tion but also the peo­ple that mat­ter to cre­ate mem­o­ries. Mate’s es­capes are the ul­ti­mate so­cial time away from our ev­ery­day pres­sures, re­duc­ing stress and build­ing con­nec­tions with your friends. With the world only a click away it’s never been eas­ier to find the per­fect place to stay and ex­plore with a large group of friends look­ing for ad­ven­ture across ev­ery cor­ner of the globe.

Friend based get­aways also have fi­nan­cial ad­van­tages as four in 10 (42%) said that joint hol­i­days with friends will al­low them to stay in ac­com­mo­da­tion they wouldn’t be able to af­ford on their own.


In 2018, rental homes are go­ing to be par­tic­u­larly pop­u­lar – not just for trav­el­ers look­ing to stay in one, but also home own­ers who are think­ing of invit­ing oth­ers to stay in their own abode. One in three trav­el­ers (33%) say they’d pre­fer to stay in a hol­i­day rental (a hol­i­day home or apart­ment) over a ho­tel and one in five (21%) would con­sider list­ing their home on a travel ac­com­mo­da­tion site. When it comes to play­ing the role of a host, trav­el­ers re­veal that it isn’t about hav­ing them there all the time. Trav­el­ers are keen to have a lo­cal ex­pe­ri­ence and will look to hosts for their ex­per­tise, as a quar­ter of trav­el­ers say it will be im­por­tant that their host has strong lo­cal knowl­edge about lo­cal food and places to visit (25%), but trav­el­ers will want the flex­i­bil­ity to in­ter­act with hosts on their own terms. In 2018, it will be im­por­tant for trav­el­ers that their host is avail­able but not too over­bear­ing (30%) and one in 10 (12%) want a host who they don’t have to speak to at all.

Pepijn Ri­jvers, Chief Mar­ket­ing Of­fi­cer at Book­ing.com com­ments: “As tech­nol­ogy con­tin­ues to ad­vance, it’s also ad­vanc­ing and en­hanc­ing the way we travel. It em­pow­ers us to plan the per­fect hol­i­day and makes it eas­ier to ex­plore fur­ther and with more con­fi­dence, flex­i­bil­ity and op­tions than ever be­fore.”

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