Michael Kors opens first Mens store in Canada at West Edmonton Mall
Fashion giant Michael Kors has brought its signature brand of menswear to the West Edmonton Mall.
The 1,895-square-foot Michael Kors Mens store, the first of its kind in Canada, offers a broad assortment of clothing, accessories and leather goods from the Michael Kors Mens collection, including sportswear, footwear, suede and leather outerwear, tailored apparel, dress shirts and ties, bags, briefcases, wallets, watches and eyewear.
The new store is next to a Michael Kors Lifestyle store, in keeping with the brand’s strategy of having men and women’s stores next door.
The brand’s in-house team designed the store experience to echo the label’s famous sleek aesthetic. The interior features polished stainless steel displays and a variety of finishes evoking dark oak wood, blackened stainless steel and Calacutta marble.
A palette of soft browns and grays, mixed textural finishes and luxe materials provide a refined and inviting ambience, while black-and-white photography and custom seating complete the sophisticated effect.
Q: Why did you choose West Edmonton Mall as the location for your first Michael Kors Mens Store in Canada?
A: Edmonton Felt like the right location for our first Michael Kors Mens store in Canada because we have a strong women’s customer base there, and we know the men of Alberta, who tend to appreciate understated luxury, will enjoy our refined but laid-back Mens’ offerings. We love being able to give our men and women shoppers the best of both worlds, each in their own environment.
Q: How do you give your customers a luxury shopping experience that reflects the brand?
A: It all really evolves from the idea that we want to make it easy for our customers to look and feel their best. So the store is designed in a way that works for both people who want to run in and find a bag quickly and those who have a little more time and will enjoy a warm, inviting experience.
Q: How would you describe the Michael Kors man? And why do you feel it’s the right time to invest in the men’s fashion landscape?
A: I think men are finally willing to admit that they care about fashion—it’s becoming a part of their culture in a way that it wasn’t before. We’re at a point where most men aren’t wearing a suit every day and they’re searching for the balance between weekend and work wear, which makes it a fun time to design men’s clothes. The Michael Kors man is sophisticated, successful and always on the move.
Q: How would you describe the design process in the creation of your collections and how do you keep the product new and exciting across men’s and women’s wear?
A: I like to read, see and watch everything—so my eyes are always open. And I’m always listening to what my customers and my friends need and want in their closet. I try to solve the problems and fill the holes in modern men’s and women’s wardrobes.
Q: Could you explain the underlying element of the ‘jet set’ lifestyle and how this has evolved over the years?
A: Jet set means living a fast life, and having the clothes and accessories to keep up with it. Whether your jet set life includes a bus or a private plane depends on who you are.
The whole idea of jet set, to me, started with the paparazzi images of Jackie O. and Lauren Hutton looking glamorous on a yacht in Capri one day and then attending a black-tie gala in New York the next—and looking chic all the while. It’s this idea of traveling, and being able to get up and go at a moment’s notice—because who doesn’t like the fantasy of escape?
Q: Why do you think your style is so appealing worldwide? What is the key to your success?
A: In everything that we do, we try to have this balance of the practical and the glamorous, the pragmatic and the indulgent, and I think our customers appreciate that. Everyone today is living a fast life, so they need clothes and accessories that can keep up but that also make them feel a little special every day.
Q: What do you think are staple pieces for the Canadian man?
A: A great coat, a cashmere turtleneck, a polished blazer, a classic watch and a leather bomber jacket.
Q&A With Michael Kors on dressing the jet-set Canadian Man and the must have staple pieces every Canadian man should have in his wardrobe:
Michael Kors brings its brand of luxury men’s fashion to Canada.