Michael Kors opens first Mens store in Canada at West Ed­mon­ton Mall

Edmonton Journal - - EDITORIAL -

Fash­ion gi­ant Michael Kors has brought its sig­na­ture brand of menswear to the West Ed­mon­ton Mall.

The 1,895-square-foot Michael Kors Mens store, the first of its kind in Canada, of­fers a broad as­sort­ment of cloth­ing, ac­ces­sories and leather goods from the Michael Kors Mens col­lec­tion, in­clud­ing sports­wear, footwear, suede and leather out­er­wear, tai­lored ap­parel, dress shirts and ties, bags, brief­cases, wal­lets, watches and eye­wear.

The new store is next to a Michael Kors Life­style store, in keep­ing with the brand’s strat­egy of hav­ing men and women’s stores next door.

The brand’s in-house team de­signed the store ex­pe­ri­ence to echo the la­bel’s fa­mous sleek aes­thetic. The in­te­rior fea­tures pol­ished stain­less steel dis­plays and a va­ri­ety of fin­ishes evok­ing dark oak wood, black­ened stain­less steel and Cala­cutta mar­ble.

A pal­ette of soft browns and grays, mixed tex­tu­ral fin­ishes and luxe ma­te­ri­als pro­vide a re­fined and invit­ing am­bi­ence, while black-and-white photography and cus­tom seat­ing com­plete the so­phis­ti­cated ef­fect.

Q: Why did you choose West Ed­mon­ton Mall as the lo­ca­tion for your first Michael Kors Mens Store in Canada?

A: Ed­mon­ton Felt like the right lo­ca­tion for our first Michael Kors Mens store in Canada be­cause we have a strong women’s cus­tomer base there, and we know the men of Al­berta, who tend to ap­pre­ci­ate un­der­stated lux­ury, will en­joy our re­fined but laid-back Mens’ of­fer­ings. We love be­ing able to give our men and women shop­pers the best of both worlds, each in their own en­vi­ron­ment.

Q: How do you give your cus­tomers a lux­ury shop­ping ex­pe­ri­ence that re­flects the brand?

A: It all re­ally evolves from the idea that we want to make it easy for our cus­tomers to look and feel their best. So the store is de­signed in a way that works for both peo­ple who want to run in and find a bag quickly and those who have a lit­tle more time and will en­joy a warm, invit­ing ex­pe­ri­ence.

Q: How would you de­scribe the Michael Kors man? And why do you feel it’s the right time to in­vest in the men’s fash­ion land­scape?

A: I think men are fi­nally will­ing to ad­mit that they care about fash­ion—it’s be­com­ing a part of their cul­ture in a way that it wasn’t be­fore. We’re at a point where most men aren’t wear­ing a suit every day and they’re search­ing for the bal­ance be­tween week­end and work wear, which makes it a fun time to de­sign men’s clothes. The Michael Kors man is so­phis­ti­cated, suc­cess­ful and al­ways on the move.

Q: How would you de­scribe the de­sign process in the cre­ation of your col­lec­tions and how do you keep the prod­uct new and ex­cit­ing across men’s and women’s wear?

A: I like to read, see and watch every­thing—so my eyes are al­ways open. And I’m al­ways lis­ten­ing to what my cus­tomers and my friends need and want in their closet. I try to solve the prob­lems and fill the holes in mod­ern men’s and women’s wardrobes.

Q: Could you ex­plain the un­der­ly­ing el­e­ment of the ‘jet set’ life­style and how this has evolved over the years?

A: Jet set means liv­ing a fast life, and hav­ing the clothes and ac­ces­sories to keep up with it. Whether your jet set life in­cludes a bus or a pri­vate plane de­pends on who you are.

The whole idea of jet set, to me, started with the pa­parazzi images of Jackie O. and Lau­ren Hutton look­ing glam­orous on a yacht in Capri one day and then at­tend­ing a black-tie gala in New York the next—and look­ing chic all the while. It’s this idea of trav­el­ing, and be­ing able to get up and go at a moment’s no­tice—be­cause who doesn’t like the fan­tasy of es­cape?

Q: Why do you think your style is so ap­peal­ing world­wide? What is the key to your suc­cess?

A: In every­thing that we do, we try to have this bal­ance of the prac­ti­cal and the glam­orous, the prag­matic and the in­dul­gent, and I think our cus­tomers ap­pre­ci­ate that. Ev­ery­one to­day is liv­ing a fast life, so they need clothes and ac­ces­sories that can keep up but that also make them feel a lit­tle spe­cial every day.

Q: What do you think are sta­ple pieces for the Cana­dian man?

A: A great coat, a cash­mere turtle­neck, a pol­ished blazer, a clas­sic watch and a leather bomber jacket.

Q&A With Michael Kors on dress­ing the jet-set Cana­dian Man and the must have sta­ple pieces every Cana­dian man should have in his wardrobe:


Michael Kors brings its brand of lux­ury men’s fash­ion to Canada.


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