Why not give free tran­sit a trial run?

Edmonton Journal - - LETTERS -

The eas­i­est way to prove or dis­prove the value of free tran­sit is to do like any other prod­uct does: of­fer a well-ad­ver­tised, time­lim­ited free-trial pe­riod and see what hap­pens with rid­er­ship num­bers. I ex­pect that a onemonth trial in sum­mer and win­ter would clearly show whether be­ing free has the de­sired ef­fect. R.C. Rolf, Ed­mon­ton


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