DE­SIGNER TO WATCH: JACQUEMUS

Elle (Canada) - - Style -

Parisian de­signer Si­mon Porte Jacquemus chan­nels his youth­ful sense of whimsy in a stand­out spring/sum­mer collection fea­tur­ing bright hues, graphic prints and back­wards caps. These are the sta­ples of the Jacquemus girl: easy, breezy and beau­ti­ful.

IN LIV­ING COLOUR “For me, fash­ion is al­ways about colour. I was a colourful boy in the south of France, al­ways in pink and or­ange. When I moved to Paris, I went to­tally black. It wasn’t me, so I’m back in colour.” STO­RY­TIME “For me, at a run­way show, some­thing must hap­pen. It’s more of an ex­pe­ri­ence than a look­book on Style.com. I don’t do clothes; I do sto­ries. I’m not fo­cused on do­ing a per­fect, beau­ti­ful shirt; it’s more about an en­ergy and a char­ac­ter.” SWEET INSPO “The Jacquemus woman goes on va­ca­tion to the south of France; she plays ten­nis, she falls in love and she eats ice cream.” Two scoops, please!

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