MAPPED OUT

Elle (Canada) - - World -

THE NAME Olib­erté is a com­bi­na­tion of “lib­erty” and the “O” in “O Canada.” THE GE­O­GRAPHIC CON­NEC­TION “Be­cause we’re the first pre­mium made-in-Africa footwear brand, all our shoes’ names are a play on African cities. The ‘Adibo’ is Ad­dis Ababa, and the ‘Mo­gado Hi’ is Mo­gadishu. And we just added a map-of-Africa pat­tern to our rub­ber out­soles,” says De­htiar. THE DE­SIGN “I’m not a de­signer by any means,” says De­htiar, so, from day one, he con­tracted Toronto-based footwear de­signer Ryan Wild­ing to bring his vi­sion of a ca­sual and rugged collection of stitched-down boots, loafers, Mary Janes, boat shoes and bal­let flats to life. (Olib­erté also makes a limited num­ber of leather bags and wal­lets.) THE LEATHER “Our cow, sheep and goat leathers—all our shoes are lined with goat for breatha­bil­ity—are hor­mone-free and pur­chased in Ethiopia. Hafde Tan­nery, near Ad­dis Ababa, is our main leather sup­plier. It’s the only tan­nery in Ethiopia with a Chrome-3 re­cy­cling pro­gram, and it also has a wa­ter-treat­ment plant,” he says. WHERE TO BUY The line is car­ried at Town Shoes, Rowan Sky in Van­cou­ver, C Squared in Toronto, other spe­cialty re­tail­ers and at olib­erte.com (from $90 to $170).

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