THE LOW­DOWN ON LIFT­ING

Elle (Canada) - - Beauty -

Give it up Go­ing

bright white is like a pre­car­i­ous chem­istry ex­per­i­ment, so you must in­form your colourist about your hair­colour his­tory, “even if it was just a gloss or ker­atin treat­ment,”

says Fried­man.

Do your home­work

Be­fore a dou­ble process, Fried­man preps hair pre-per­ox­ide with Nexxus Color As­sure Pre-Wash Primer ($20). “It locks in colour so it lasts longer.” For de­tails, see Shop­ping Guide.

Money mojo

What would you

rather own: a Givenchy leather shop­per or the great­est hair colour

of the year? “A sin­gle ses­sion can cost up to $1,500,”

says Fried­man.

Laven­der lady

Fried­man al­ways

ap­plies a vi­o­let toner to cool down a yel­low-hued blond.

Try Sch­warzkopf Pro­fes­sional BlondMe

Cool-Ice Color En­hanc­ing Blonde Sham­poo ($16.95).

Time man­age­ment

You’ll need to budget a solid eight hours at the sa­lon for your first visit. Fol­low-up vis­its are less la­bo­ri­ous, but three- to four-week touch-ups (and ton­ing, where re­quired) might be needed. h

BE­FORE

Ash­leigh Good

AF­TER

Sasha Luss

BE­FORE

Aymeline Valade

AF­TER

Ju­lia No­bis

BE­FORE

AF­TER

BE­FORE

AF­TER

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