THE LOWDOWN ON LIFTING
Give it up Going
bright white is like a precarious chemistry experiment, so you must inform your colourist about your haircolour history, “even if it was just a gloss or keratin treatment,”
Do your homework
Before a double process, Friedman preps hair pre-peroxide with Nexxus Color Assure Pre-Wash Primer ($20). “It locks in colour so it lasts longer.” For details, see Shopping Guide.
What would you
rather own: a Givenchy leather shopper or the greatest hair colour
of the year? “A single session can cost up to $1,500,”
applies a violet toner to cool down a yellow-hued blond.
Try Schwarzkopf Professional BlondMe
Cool-Ice Color Enhancing Blonde Shampoo ($16.95).
You’ll need to budget a solid eight hours at the salon for your first visit. Follow-up visits are less laborious, but three- to four-week touch-ups (and toning, where required) might be needed. h