FASH­ION DNA

Elle (Canada) - - StoryBoard - By Char­lotte Her­rold

The duo be­hind Smythe cel­e­brate 10 years of blaz­ers.

wThe Dick­ens blazer gets a flashy up­grade for Smythe’s 10th an­niver­sary.

hen BFFs An­drea Lenczner and Christie Smythe set out to launch a fash­ion la­bel, they had a mantra in mind: Do one thing and do it well. Fast-for­ward 10 years and the duo can cer­tainly be said to have mas­tered the blazer. Their new cap­sule collection, 10x10, fea­tures up­dates of the most iconic coats and jack­ets from their first decade. “I don’t feel like a new­bie any­more, but I can’t be­lieve it has been 10 years,” muses Lenczner. “Kind of like how you don’t feel your cur­rent age,” Smythe says with a laugh. The key to their suc­cess? Stay­ing true to them­selves: “We don’t pre­scribe a cer­tain look be­cause we don’t dress that way,” says Lenczner. “Our pieces aren’t meant to be worn to­gether. We love other de­sign­ers and mix­ing them in.” Adds Smythe: “We’re friends with our con­tem­po­raries; we sup­port one an­other. We want to see the in­dus­try grow—and be a part of that growth.” ■

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