BEHIND THE LOOKBOOK
The Room at Hudson’s Bay fall/winter 2014
One model, four illustrators, five days, 20 photographers and 24 outfits. The concept behind The Room’s fall/winter 2014 lookbook was simple—and ambitious. The execution? A whirlwind of fabrics, flashes and firm-hold hairspray resulting in an exquisite 13-by-19-inch flippable work of art worthy of your coffee table.
“I’m always very inspired by nature—its roughness and intensity. It was a perfect day for our shoot: a bit rainy, the lake, the wind, the colour of the dress. And Meghan was amazing. She has a very strong presence, an unusual beauty.” – Maude Arsenault, photographer
“It was fascinating to see the spectrum of shooting styles for this project. I’d never experienced 20 shoots in such a short time, but it was great. I take a lot of inspiration from photography—especially old photographs from the ’60s and ’70s.”
– Meghan Collison, model
“There’s a lot of concern in retail that products and stores are all becoming the same. We wanted to create something unique, full of energy and full of excitement because that’s what, to me, fashion has always been. The whole thing is really just this great celebration of creativity.” – Russ Hardin, chief creative officer for Hudson’s Bay