BE­HIND THE LOOKBOOK

The Room at Hud­son’s Bay fall/winter 2014

Elle (Canada) - - Style -

One model, four il­lus­tra­tors, five days, 20 pho­tog­ra­phers and 24 out­fits. The con­cept be­hind The Room’s fall/winter 2014 lookbook was sim­ple—and am­bi­tious. The ex­e­cu­tion? A whirl­wind of fab­rics, flashes and firm-hold hair­spray re­sult­ing in an ex­quis­ite 13-by-19-inch flip­pable work of art wor­thy of your cof­fee ta­ble.

“I’m al­ways very in­spired by na­ture—its rough­ness and in­ten­sity. It was a per­fect day for our shoot: a bit rainy, the lake, the wind, the colour of the dress. And Meghan was amaz­ing. She has a very strong pres­ence, an un­usual beauty.” – Maude Arse­nault, pho­tog­ra­pher

“It was fas­ci­nat­ing to see the spec­trum of shoot­ing styles for this project. I’d never ex­pe­ri­enced 20 shoots in such a short time, but it was great. I take a lot of in­spi­ra­tion from pho­tog­ra­phy—es­pe­cially old pho­to­graphs from the ’60s and ’70s.”

– Meghan Col­li­son, model

“There’s a lot of con­cern in re­tail that prod­ucts and stores are all be­com­ing the same. We wanted to create some­thing unique, full of en­ergy and full of ex­cite­ment be­cause that’s what, to me, fash­ion has al­ways been. The whole thing is re­ally just this great cel­e­bra­tion of cre­ativ­ity.” – Russ Hardin, chief cre­ative of­fi­cer for Hud­son’s Bay

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